Website Guidelines

This guide explains the colors, typography, and visual elements we used when building the site. Our goal here is simply to document how they’ve been applied so the site remains consistent and aligned with the existing brand identity.

By outlining these details, we make it easier for anyone updating or adding to the site to stay on-brand. This includes maintaining visual harmony, ensuring accessibility, and preserving the overall look and feel the brand has already established.

03 Logo

We’ve used the brand’s provided logo exactly as supplied, without altering its design or meaning.

Our implementation includes only the approved green and white versions to ensure consistency across all pages and elements.

Primary Lockup

Clearspace

Secondary Lockups

04 Color

We used the brand’s existing color palette while introducing a new gradient background to add depth and visual interest. The updated approach leans more heavily on blue and white tones for a clean, modern feel, reserving green for key accent moments that draw attention to important actions or highlights.

Primary Palette

Green

Hex: #27BD2A

Blue

Hex: #003049

White

Hex: #FFFFFF

Charcol

Hex: #232323

Secondary Palette

Suva Gray

Hex: #8F8F8F

Athens / Background

Hex: #F3F4F6

Gradient Palette

#034077

#003049

05 Typography

Applause’s typography reflects clarity, professionalism, and trust through a timeless pairing of modern sans-serif and refined serif typefaces. The primary typeface, Inter, delivers precision and legibility across digital and print experiences, making it ideal for data-heavy content, dashboards, and interfaces. Complementing this, Hedvig Letters Serif introduces credibility and tradition in reports, headlines, and financial communications, reinforcing expertise and reliability. Together, this combination creates a dynamic balance—modern yet approachable, analytical yet human—ensuring Applause’s voice is consistently clear, professional, and dependable.